Armani Opens Megastore In Manhattan

At a recent star-studded event that included Leonardo Di Caprio, Victoria Beckham and Robert De Niro, Armani cut the ribbon to the new 12,000-square foot building in Manhattan designed by Italian architects Massimiliano and Doriana Fuksas complete with a massive staircase and an Italian restaurant nestled at the top and faces the Bergdorf Goodman department store.

It location is pretty symbolic as Bergdorf Goodman bought Armani's first women's collection 35 years ago, Armani explained in a blog for the New York Times this week. ''Only six pieces, but I was walking on air. Now I have my own store across the street. Look what happens when you have a dream!''

''This is not just a great architectural masterpiece but is also a vote of confidence in the future of New York as a fashion capital,'' Bloomberg said at the opening.

In the midst of the worst economic crisis in recent history, Amani was asked if he thought he would be able to sell out the $10,000 dresses in the store displays but he expressed high optimism that the super wealthy, who are his main target group anyway, will continue to be supportive. "What else will they spend their money on?" he said.

Indeed!




Image obtained by: /www.esquire.com
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