In the last year, more clients become more familiar with the LEED ratings system, and the potential advantages of sustainable buildings and as such have begun to request that their projects meet the criteria to be at least LEED certified. So ultimately, the more LEED accredited professionals within a firm, the better positioned they are to tap into this market.
Although this has been hailed by many of my peers as a good sign, I am not as optimistic. I think what has happened now, is that the word "green" has become a label developers seek to apply to every ugly little box they want to market to the public as unique. I recently worked on an apartment complex in Southern California that the developer wanted to have meet the LEED certified criteria and provided the necessary strategies needed for the project to achieve this. Now, the building is still a piece of junk aesthetically and has many issues to be ironed out but the developer could care less. He feels that since he is applying the LEED "label" like some kind of beauty lotion, the project will magically transform into something potential occupant will fall over themselves to rent.
Having said that, I must add that I am appreciative of the revenue these projects are bringing in which help keep many of us working but I have noticed that these days, having a LEED certified building does not necessarily mean that you have an environmentally friendly building by any means.
Image obtained from: fivecat.wordpress.com